Yinzhou launches the "Lighthouse Escort Plan" to jointly build satisfactory consumption

On the occasion of the World Consumer Rights Day on March 15, the theme of "Building Satisfactory Consumption Together" Consumer Rights Protection Year 2025 has attracted much attention.

In order to effectively protect the legitimate rights and interests of consumers and create a favorable consumption environment, the China Consumers Association has determined that the theme of the National Consumers Association's Consumer Rights Protection Year 2025 is "Building Satisfactory Consumption Together". After the release of the theme, the Consumer Protection Commission of the Yinzhou District quickly responded and launched the "Lighthouse Escort Plan", starting from safeguarding the legitimate rights and interests of consumers, guiding precise supervision and law enforcement, requiring business entities to provide high-quality products and services, boosting consumption confidence, stimulating consumption vitality, and safeguarding the Yinzhou Action for "Building Satisfactory Consumption Together".

What is "Building Satisfied Consumption Together"? Its meaning is that consumer associations at all levels should aim to enhance consumer experience, strengthen consumer rights protection, assist in consumption policies, popularize consumption knowledge, effectively fulfill legal responsibilities to protect the legitimate rights and interests of consumers, shoulder the hub responsibility of consumer rights protection, promote the improvement of the social governance level of consumer rights protection, and provide strong impetus for comprehensively boosting consumption and promoting high-quality development.

It is reported that the "Lighthouse Escort Plan" in the Yinzhou District will build a "dual-wheel driven" system that emphasizes both enterprise guidance and consumption protection. The Enterprise Compliance Navigation Project has formulated regulations for 12 high-risk areas such as pre-paid consumption and live streaming e-commerce. It uses a "red, orange and yellow" warning mechanism to guide enterprises with a large increase in complaint volume, enabling them to operate in compliance, avoid illegal and irregular behaviors, create better products and social wealth, and better serve the society and consumers. It also aims to point out the direction of reassuring consumption for consumers, so that consumers can consume with peace of mind.

Among them, the Consumption Safety Lighthouse Escort Project will take the lead in setting up "consumer rights protection service stations" in key industries related to people's livelihoods, such as in the Yinzhou District Internet Industry Association, the Depatment Store and Supermarket Association, the Beauty and Hairdressing Association, the Catering Industry Association, the Decoration Materials Chamber of Commerce, etc.. It will innovate the "mediation plus legal knowledge popularization" model to achieve rapid response and efficient resolution of conflicts and disputes, so as to truly realize that disputes would be solved within the business district and to safeguard the healthy development of the economy. Wei Yingjie, Secretary General of the Consumer Protection Commission of the Yinzhou District, said that this greatly improves the convenience of consumer rights protection, allowing consumers to quickly receive help when their rights are damaged, and helping to achieve satisfactory consumption.

Firstly, the Yinzhou District will continue to promote the Safe Consumption Carnival welfare activities. Focusing on five themes of "China-Chic Brand", "Mountain and Sea Common Prosperity", "Renewal Consumption", "Ningbo Cuisine", and "Intangible Cultural Heritage Charm", Yinzhou will vigorously mobilize enterprises with time-honored brands, brands, excellent and characteristic products, Zhejiang famous brands and special gifts to participate. And Yinzhou will also invite experts in relevant industrial fields to promote consumption knowledge and legal knowledge, create diverse interactive and immersive consumer experience scenarios, serve trustworthy and satisfactory consumption, and enhance consumers' satisfaction.

Secondly, the Yinzhou Plan is deeply linked with the "Smart 315" Platform of the China Consumers Association, and data sharing forms a collaborative model of "national brain plus local nerve endings", reducing the response time for new consumption disputes to within 24 hours and providing technical support for "building satisfactory consumption together". The "No-Reason Return Intelligent Management System" piloted by Eastern Intime Mall uses blockchain technology to shorten the return processing time, and this system is planned to be promoted to all commercial districts in the district. At the same time, Yinzhou will launch the "No-Reason Return and Exchange Loss Insurance" to provide more protection for no-reason return and exchange of products.

In addition, the Yinzhou District will further carry out Citywalk experience evaluation based on last year's heart-warming consumption "Dongqian Lake Citywalk Consumption Map", explore Citywalk routes in the Yinzhou District, and launch more new consumption maps to provide consumers with more consumption scenarios. At the same time, Yinzhou will actively participate in the city's "Heart-warming Consumption Traceability" urban orientation competition and carry out the "Heart-warming Consumption Star" selection.

On this basis, the Yinzhou District will also launch the "Five-Year Action to Improve Consumption Literacy", launch consumption education lectures, put forth the "Twelve March 15s" column on the official account, regularly carry out lawyers' online Q&A, and issue case analysis and consumption reminders for hot and difficult consumption issues. Yinzhou will also widely and deeply carry out the "Five Visiting" activities of "delivering legal knowledge" to communities, schools, rural areas, markets, and enterprises. "These measures enhance consumer literacy, create a cultural atmosphere for "jointly building satisfactory consumption", promote the optimization of the consumption environment, enable consumers to consume rationally and to understand how to protect their rights, and promote the realization of satisfactory consumption." said Wei Yingjie.